Department: Marketing

Code Name Description
MKT 259 Special Topics in Marketing Marketing topics not covered in other courses.
MKT 320 Principles of Marketing Activities by which the planning and exchange of ideas, goods, and services are explained from inception to final consumption. Analysis of markets and their environments, development of marketing strategy, evaluation and control of marketing programs...
MKT 322 Product Development and Innovation The complete product lifecycle, from idea generation through commercialization. Focuses on the processes used in conceiving, structuring, developing and monetizing different marketing concepts. How to foster creativity, conduct market opportunity ass...
MKT 323 Professional Selling Examine the elements and concepts related to the personal selling process, as it relates to marketing. Learn, practice, and apply selling skills and techniques that are relevant to professional selling situations and/or persuasive business situations...
MKT 324 Sales Management Sales force management program; allocation of sales effort; recruiting; selection and training, motivation, supervision, compensation, evaluation, and control of the sales force; elements of the personal selling process.
MKT 325 International Marketing Global market and its influence on domestic as well as international marketing including cultural, political, and economic factors. Analysis includes screening of foreign markets for entry of U.S. products and subsequent development of market plans a...
MKT 326 Marketing Research and Analysis Concepts, methodology, and techniques. Research design and statistical analysis. Validity and reliability of research information. Note: Marketing 326 is required in the marketing concentration area.
MKT 328 Directed Independent Study Independent research on a marketing topic conducted under the direct supervision of an instructor.
MKT 359 Special Topics in Marketing Marketing topics not covered in other courses to enhance the Marketing concentration.
MKT 398U Selected Topics No Description Set
MKT 399U Independent Study No Description Set
MKT 406 Summer Undergraduate Research Documentation of the work of students who receive summer fellowships to conduct research [or produce a creative arts project] in the summer. The work must take place over a minimum of 6 weeks, the student must engage in the project full-time (at leas...
MKT 420 Marketing and Media Disruption Apply traditional business disruption theory to the intersection of 21st century technology, product development, logistics, and communications to better understand the new world of marketing and media.
MKT 421 Integrated Marketing Communications Focus on coordination of organization's whole communications strategy to convey a consistent message to target customer.
MKT 422 Strategic Brand Management Theoretical and applied understanding of brand development and brand management. Focus on the strategic processes used to generate and capture brand equity. Develops understanding of how to build, measure and manage various brand offerings, and throu...
MKT 423 Marketing Analytics Hands-on analytical and communication skills to address tactical and strategic marketing questions in todays technological and data-intensive world. Analysis, management, and interpretation of scanner, direct marketing, geo-demographic, and other typ...
MKT 424 Consumer Behavior Emphasis on understanding of individuals as consumers and organizational buyers; actions consumers engage in while selecting, purchasing and using products or services in order to satisfy needs and desires. Focus on psychological, emotional, social,...
MKT 425 Sports Marketing Overview of the essentials of effective sports marketing, addressing two broad perspectives of sports marketing: the marketing of sports, and the marketing through sports. Covers the sports consumer, sports and sports-related product offerings, brand...
MKT 426 Digital Marketing Examine the role digital marketing plays in strategy development for brands. Analyze and study the importance of digital media and the use of social media platforms in modern marketing and advertising plans. Design, develop, and execute a digital mar...
MKT 428 Advanced Marketing Strategy Capstone marketing strategy course for seniors concentrating in marketing. Designed to integrate learning from prior courses through hands-on application. Emphasizes the importance of analysis, planning and implementation in successful execution of m...