MKT 320
Principles of Marketing
Course Title
Principles of Marketing
Status
Active
Subject code
MKT
Course Number
320
Course Long Title
Principles of Marketing
Department(s)
Description
Activities by which the planning and exchange of ideas, goods, and services are explained from inception to final consumption. Analysis of markets and their environments, development of marketing strategy, evaluation and control of marketing programs.
Min
1
Max
-