Sports Marketing
Download as PDF
Course Title
Sports Marketing
Status
Active
Subject code
MKT
Course Number
425
Course Long Title
Sports Marketing
Department(s)
Description
Overview of the essentials of effective sports marketing, addressing two broad perspectives of sports marketing: the marketing of sports, and the marketing through sports. Covers the sports consumer, sports and sports-related product offerings, brand management, sponsorship, licensing, strategy development, research resources and techniques, and career opportunities.
Min
1
Max
-