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MKT 423

Marketing Analytics

Course Title

Marketing Analytics

Status

Active

Subject code

MKT

Course Number

423

Course Long Title

Marketing Analytics

Department(s)

Description

Hands-on analytical and communication skills to address tactical and strategic marketing questions in todays technological and data-intensive world. Analysis, management, and interpretation of scanner, direct marketing, geo-demographic, and other types of marketing data are emphasized through extensive use of software, such as SPSS, Excel, and Simply Map.

Min

1

Max

-

Prerequisites