Principles of Business Communication

Practical learning experience designed to sharpen written and oral communications skills. The course addresses various forms of written communications designed to inform, convince, and persuade: professionalism of written communications, communications planning, and the appropriateness of various written media for conveying information. The course emphasizes oral communications in organizations: planning and professional execution of various types of oral communications, message reinforcement, executive presence, use of humor, crisis communications, best practices for conference calls and face-to-face meetings, the art of asking questions, and communicating difficult messages.