Strategic Customer Centricity, Innovation and Marketing Analytics

Study of the marketing process in which marketing decisions are made. Areas of concentration: pricing decisions, consumer wants, motivation and purchasing power, distribution channels, product and service market offerings, a global approach, and management of the firms marketing effort. Use of algorithms and data to support marketing decisions. Understanding the implications of analytics for the formulation and implementation of business strategy. Use of analytic methods to solve business problems such as market segmentation, brand positioning, customer satisfaction, ethical decision-making, financial decisions and/or product pricing all with a focus on innovation.